Monday, March 29, 2010

An Alternative Guide to the U.S.




I recently wrapped up illustrating and writing a chapter about various alternative attractions around my desert home of Phoenix Arizona. My chapter will be one of twenty five others, each centered around a different city in the U.S. and written and illustrated by a designer living in that city. The book will be published by London based agency Cicada Books and will be a follow up to their popular Graphic Guide to Europe.

I was honored to be asked by Cicada to contribute to the book and working with everyone in their office was a real pleasure. In all I did eleven illustrations for the book and was more than pleased with how they came out. I had also been dabbling in writing for sometime and was thrilled to have an opportunity to do some rambling for an actual definitive cause. The book is slated for release this fall and I can't wait to see the finished product.

Here is some sample text from my chapter:

The greater Phoenix area or the Valley of the Sun as it is often referred to is the nations fifth most populated city, one of its largest in land area and one of countries fastest growing. The gem of Arizona, the Phoenix metropolitan area is an island of population surrounded by an ocean of sparsely inhabited diverse geography offering up everything from mountain ranges to low lying desert flats. The Valley of the Sun is made up by a series of cities including Phoenix, Scottsdale, Tempe, Chandler, Mesa, Gilbert, Peoria and dozens of other communities. Most of my reviews will be centered around central Phoenix, Tempe and Scottsdale because those are the places I live, play and work.

For all of its size, diversity and potential Phoenix has long lacked a solidified cultural identity and reputation. Sadly it is often only associated with being absurdly hot, which believe me it certainly is, but only for four months out of the year. The rest of the time Phoenix is nothing short of a dream weather wise and your almost guaranteed a breathtaking sunset every night. Despite the cities long running identity crisis I believe the next decade promises to see Phoenix rise as a cultural capitol all its own.

With a thriving tech industry and rapidly growing art scene the city has become one of the top destinations for young professionals and creatives such as myself. As this flux of fresh blood comes up in Phoenix we are afforded the ability to not only experience the growing culture of Phoenix but to help shape it. Due in part to this new generation of Phoenicians the city has finally begun to reverse its momentum and begin to grow inward, slowing the sprawl and focusing instead on the revitalization of downtown and the densest regions. With this shift in movement an emphasis has been put onto community and creativity, two characteristics I'm sure my city will soon be recognized for.

Monday, January 4, 2010

Reverse Resolutions

2010


There are a lot of goals I want to accomplish in the coming year but I've been hesitant to put anything in writing because I always seem to fold under the weight of my commitments sooner or later. That and "resolutions" if you will, always sound so cheesy when you write them down. So this year I got an idea to do things a bit differently.

I have decided to play on my own tendency to be a habitual dissenter and do the opposite of whatever it is I'm told to do. With that in mind I have compiled my goals using the age old pseudo-science of "Reverse Psychology". I'm confident that this will enable me to achieve anything I wish.


Complicate Life:

The best things in life are complicated, just look at how many buttons are on your X-Box controller and you will know what I'm talking about. In the coming year I hope to amass more crap than any one person could want or need, if its shiny and new I'm buying it.

In addition to all my new things and the credit card bill to match I hope to over-commit myself to the point of not being able to truly experience or enjoy any of the things I participate in.


Serve Myself:

Giving and self-sacrifice are overrated. Everything I do in 2010 will be with numero uno in mind, even if it is to a destructive end. Relationships and community will just have to take a back seat, third row even, one with no room for their knees.


Create Work that is Deemed as Cool by the Masses Instead of Honest Unto Myself:

I'm on the hunt for that quick fix that is gonna make me famous no matter how lo-brow, dishonest or generic it may be.

I've given up Bob Dylan as my artistic role model and traded him in for The Black Eyed Peas. Fergie Rulezzzz!


Be More Unhealthy than I am Already:

I hope to avoid exercise and any other physical activity at all costs. There is no need to wear out the old ticker any sooner than necessary by introducing the added stress of raising my heart rate for extended periods of time.

To supplement my sluggish physical undertakings I am committed to intake mass amounts of hi-fat over-processed food at least six times daily. All that extra body fat should help keep me warm on chilly Phoenix nights.

Friday, December 4, 2009

2009 - The Year in Review


If your anything like me your a fan of lists and end of the year/top 10 lists in particular.

My love of end of the year lists started a couple years back when a few of my favorite designers over at Invisible Creature (formerly of Asterik Studio) would post their favorite albums of the year, every year.

My categorization curiosity has continued to evolve due largely to the fact that one of my co-workers, Scott Shipley, assigns nearly every album movie or show he consumes to a seemingly endless running list in his head comprised of top of the year and top of the decade categories. He claims to be comprising a Top 500 Albums of the decade list but we have yet to see anything come to fruition but I can assure that Outkast and Nas will make the cut.

This year is the first time that I have actually created a list of my own and it was every bit as fun as I thought it would be. I probably could have spent more time contemplating my entries but I tried to go with my first reactions for sincerity's sake. The entries are in no particular order so there is really no number 1 album or movie just a top however many.

I hope this will inspire others to create their own top whatever lists so I can read thru them and see what kind of stuff my friends and acquaintances are into. Happy listing.

Top 10 Albums

Thrice - Beggars
Blakroc - Blakroc
Conor Oberst and the Mystic Valley Band - Outer South
The Decemberists - Hazards of Love
The XX - The XX
He Is Legend - It Hates You
Phoenix - Wolfgang Amadeus
Brand New - Daisy
Them Crooked Vultures - Them Crooked Vultures
The Dead Weather - Horehound

Top 10 Songs
Thrice - Beggars
Thrice - Helter Skelter cover
Brand New - Bought a Bride
Conor Oberst and the MVB - I Got the Reason #2
Monsters of Folk - Whole Lotta Losin'
Every Time I Die - The Sweet Life
He Is Legend - Mean Shadows
Edward Sharpe and the Magnetic Zeros - Home
The Dead Weather - 60 Feet Tall
Blakroc - Ain't Nothing Like You

Top 5 Films (Haven't seen enough to constitute a top 10 list)
Zombieland
District 9
The Fantastic Mr. Fox
UP!
Inglorious Bastards

Top 5 Shows (There are only so many you can keep up with)
Its Always Sunny in Philadelphia
Fringe
30 Rock
The Office
Lost


Top 10 Websites to Frequent
Kitsune Noir
A Time to Get
FFFFOUND
For Print Only
Huffington Post
Digg
Design Sponge
The Art of Manliness
Pitchfork
Thrice

Top 10 Highlights
Getting hired on at Fender Guitars and having rad co-workers
Buying a home in Coronado Historical District
Starting FightforFeuille.com and helping a friend
Finding out that I will have a niece in 2010
My wife graduating from the Aveda Institute
Phoenix Design Week and all that came with it
My good friend graduating with his BFA (Good work Beardagon)
Being asked to contribute to a design book (coming in 2010)
Having two good friends move into my guest house
Being a part of the Praxis Creative Team and making some great friends in the process

Wednesday, September 30, 2009

PHX DW 09

Phoenix Design Week will have its inaugural event from October 21st-25th. The week will feature galleries during the week, showing local work of graphic, interactive and motion designers. Among the exhibits will be a display of client rejected logos, a paper sculpture showcase and a collaborative poster show with work from students from 4 different local design programs.

Friday night will kick off the weekend with the Typophile Film Fest at MadCap Theatres. The typography themed short film fest is only being shown in a few select cities, with Phoenix being lucky enough to be included in this exclusive list.

The weekend conference is being held at the Phoenix Convention Center in the heart of downtown Phoenix. The list of speakers includes the national president of the AIGA, Debbie Millman, Chaz Maviyane-Davies the "guerilla of graphic design", Eric Hillerns, Bobby Solomon, Bennet Peji and many others. The panels, presentations, workshops and roundtable discussions held during the weekend conference are meant to bring together the design community in an unprecedented way.

Thursday, August 27, 2009

Thoughts on a friend...

As many of you know my friend Robert Feuille was diagnosed with testicular cancer a few months back and promptly rushed into surgery and then into treatment, narrowly escaping with his life. Unfortunately the treatment was not enough to kill the disease and he is currently undergoing hi-dose chemotherapy treatment in Indianapolis. The treatment has been paired with a stem cell transplant which is essentially a method of keeping him alive after the grueling chemo treatment. Complicating the situation, his wife Aimee has been pregnant through the entire process with their third child and first son, Egan Triumph. Because of possible radiation issues Aimee was unable to be with Robert through most of his initial treatment and more recently has not been able to travel to Indianapolis with him because she was too pregnant. Robert has also been unable to enjoy the company of his two little girls Ethne and Emeline, out of fear of exposing them to any radiation, so the girls were sent to live with their grandparents in El Paso as Robert battles the disease.

Robert has taken on the task of documenting his treatment and fight via a video blog, which he updates almost daily. Seeing Robert in front of the camera day in and day out is both inspiring and heartbreaking. The most recent video (day +! (and egan?)) is especially moving, even for somebody as generally emotionally unshakable as myself. I made the grave mistake of watching the video at work and in turn was forced to crowd myself into the corner and hide my tears from my fellow design nerds. If anybody asks about the incident I will probably just tell them I was listening to some Kenny G and got a little worked up.

That video was what lead me to writing this and sending it around. Upon listening to Robert’s words I realized that it would be selfish of me not to share his journey with my friends, family and anyone who would benefit from the astounding example that Robert is. As you watch the video I would encourage you to contemplate that before you is a man who has been given a 20% chance to live, he hasn’t seen his wife or children in weeks, he wasn’t able to be there for the birth of his son, he is quarantined to a hospital room in a strange city halfway across the country from his home and yet despite all of this, with his body broken by chemotherapy and nausea swirling in his stomach, he is full of nothing but admiration for his fellow man and gratitude to God for blessing him with a new son. It comes as a stark contrast to how most of us live our lives, seemingly jaded by the world and throwing a perpetual hissy fit about not being the center of the universe as we know it. While facing death Robert has trumped most of us in the art of living and I think its worth all of us taking note of.

With that I will end my session of thinking out loud (or as I’m typing anyway) and ask you to pray for Robert and his family, if your not the praying type please just send good vibes his way (not quite sure how that is done but I’m sure there is some sort of dance that can be done in order to do so).

http://robertfuel.com/fight/

Thanks,
Jon Ashcroft

Monday, March 30, 2009

Resemblence



Today at work I was chatting with one of my fellow print designers and one of the copy writers named Jeff. In mid conversation Jeff said “has anybody ever told you that you bear a striking resemblance to one of the all time great Fender players?” being caught off guard I said “no the only thing people have said I resemble is one of the inbred disfigured mutants from the Hills Have Eyes”. Jeff replied “Have you ever heard of Hank Marvin from The Shadows?” Now I consider myself to be a pretty big music buff but I’ve got nothing on the guys around here and the 50’s and 60’s aren’t my strong suite so I honestly replied that I had no idea who that was. Jeff went on to give me a cool little history lesson about The Shadows and how Hank Marvin was one of the first guys in the UK to play a Stratocaster and how he inspired Eric Clapton, Jeff Beck, Jimmie Page and a hand full of other legendary British rockers to play Fender because they idolized him.

I was intrigued so I decided to get online and see if Jeff was right. I found some of The Shadows material online and gave it a listen while I searched for photos to see if I could guess which one he “thought” I resembled. As soon as I saw the first photo is was pretty evident that Jeff was spot on and I do look a lot like Hank Marvin. The resemblance isn’t too strong from the front but if you look at his profile it’s pretty close. That and we both like our glasses thick, black and out of date,well I guess his were probably all the rage.

Wednesday, March 11, 2009

Tomorrow

Is my last day as an employee of GoDaddy.com and it comes with a bitter sweet flavor. I couldn't have been happier with my first post graduation job and could have seen myself there for a few more years. I made some great friends and learned a lot from the very talented people I was lucky enough to work along side.

As sad as I am to leave I am also very excited to begin my new position at Fender Musical Instruments Incorporated as a graphic designer. I'm still trying to figure out how I beat hundreds of other applicants and landed what I myself and I'm sure several other design nerds would consider a dream job. I guess my fascination with and previous work involving music and musical instruments played to my favor in this scenario. I guess it's like a guy named N. Dynamite once said "follow your hear, thats what I do". I debated showing up on my first day wearing a Gibson Guitars shirt but maybe I should give everyone a chance to get and know my sarcastic personality before I start in with all that

Wednesday, February 18, 2009

Tuesday, February 17, 2009

Thoughts on design


stay away, originally uploaded by jOn aShcRofT???.

I guess it's a bit of a rule visually to stay away from the edge of your composition. I however am quite fond of it and thought this little guy up to say so.

thoughts


yup, originally uploaded by jOn aShcRofT???.

I was laying on the couch thinking about how I wanted to go to bed and these words popped into my head. So instead of going to bed I made this. I think I will go to bed now though

Tuesday, February 3, 2009

Hmmmm..

Haven't posted anything in awhile, mainly because I've been trying to cut back on time spent in front of my electric glow box. I've also been thinking about changing things up around here. It seems the majority of what I post on here is recent design projects, the same design projects I usually post three other places on the web. It gets a bit repetitive is what I'm saying (and more so pointless).

The other day somebody asked me what I do for fun and to my surprise (and dismay), I had absolutely no answer. I used to be able to say that design and photography were my hobbies but anymore that is just not true. Graphic design is what I do for a living and my view of photography for some reason is becoming more and more jaded. I would actually like to sell my camera for an extra chunk of change but I know it is more financially viable if I keep it and use it to make some doe.

What does all of this mean? I don't know, I just starting writing and it came out. I haven't ranted about anything in awhile, maybe I will do some more of that. No! Thats not what I need. What I'm I saying? I need a new hobby, something I can get excited about. I've actually been trying to do so for awhile but nothing seems to be sticking. Except for throwing bean bags into a hole, I loves me a game of corn hole.

Tuesday, January 6, 2009

New Portfolio

I let my site go down while I rethink and redesign it. In the mean time I set up a portofolio on a really cool website called the Behance Network. If you like me you will go and check it out and then report back to me on your inner most thoughts.


Jon Ashcroft Portfolio

Saturday, November 8, 2008

Salivation


While in a CVS parking lot yesterday I spotted the back of a hatchback that was both unfamiliar to me and extremely attractive. I've been a hatchback enthusiast ever since I had a 91 civic hatchback in high school which I proceeded to dump way too much money into. I haven't owned another hatchback since but they remain to produce a desire in me that no human should ever have for an inanimate object. 

The car I spotted turned out to be the one pictured above, the new Volvo C-30 hatchback and it is a beauty! The car is Volvo's attempt to attract younger customers (done) and is actually the most affordable ride in the new Volvo fleet. I can't get too excited though because affordable to Volvo is still out of my price range. Another cool feature of the C-30 is that it will be offered as a turbo diesel and of course the almighty T5 turbo. Maybe I'll be able to pick one up 10 years down the line, until then I will just have to keep drooling over the one's I spot in drug store parking lots.




Sunday, October 26, 2008

It has Arrived!







After a long wait and much anticipation I finally got my bike. The bike I recieved as a trade with an awesome guy named Garrett who wanted some work done for his website azfixed.com.

I went in to the deal thinking I was just gonna be getting an average run of the mill bike that would be functional but not necessarily something to be particularly proud of. However I was pleasantly surprised by not only how cool Garrett was but also how set he was on getting me exactly what I wanted. He scored an 08 limited edition Specialized Langster frame and fork numbered 005 from the factory. From there Garrett let me pick and choose what ever parts I wished to add to the bike and even gave it a custom paint job of my choosing while adding his own flavor into it as well.

The finished product is as you can see, a thing of great beauty. The bike came out better than I could have imagined and I'm thrilled with the way it rides and looks. Heres to my new favorite toy and photo subject!

Tuesday, October 21, 2008

Lets talk politics

Don't worry I don't want to discuss politics in the traditional sense because I like to avoid confrontation and I'm sure one person or another would more than likely not agree with me. I have noticed something throughout the campaign season that I think everyone can agree on. 

There has been some amazing artwork produced in the last several months regarding Senator Obama's campaign. It's really refreshing to see political art that is not negative, in fact I think it may be an entirely new invention. I'm sure many of you by this point recognize the poster of Obama's face created by Shepard Farrey of Obey, I originally saw it as a backpage cover in Juxtapose as an ad placed by Farrey and Obey in support of Obama. The other poster is one created by ISO 50, one of my favorite designers and a true visual genius. Not only is the art created by Obama supporters visually refreshing but his campaign itself. His logo and branding are extremely well done and his use of it is very innovative, especially for a politician. I'm also really impressed with his website, it is well designed and completely consistent with his branding and image. 

I guess we will have to wait a few more weeks to see who will win the election for President but as for who is the more stylish politician? Obama wins in a landslide victory.





Monday, October 20, 2008

In the works


In the works, originally uploaded by jOn aShcRofT???.

Here is a look at my specialized langster frame and fork after it was stripped of it's original paint job and resprayed by a very nice fellow who goes by the name of Garrett. The white is actually more of an ivory/vanilla and will have some black graphics that I designed overlayed on them. After the graphics are layed on Garrett is spraying on another few coats of clear coat to make it all gravy. I'm so excited to see the final product that I can hardly contain myself! The makeover will be rounded out by black wheels, a black crank, black handle bars, various polished aluminum pieces and me sitting on top of it all.

Friday, October 17, 2008

Oh Apple, how I love thee



Introducing the 24-inch LED Cinema Display. It doesn’t just expand the screen of your new MacBook, MacBook Pro, or MacBook Air. With a built-in iSight camera, mic, notebook charger and speakers, it expands your whole experience.

So simple yet utterly genius. Unless you are doing 3-d or motion graphics there is really no need for a desktop computer anymore. I know this sort of set up has existed for some time now, but with the new power of the macbook pros and the ease and accesibilty of the new cinema display, apple has won me over yet again. Not to say I will be able to afford anything like it for a long time, but a girl can dream

Monday, October 13, 2008

Work in Progress


Work in Progress, originally uploaded by jOn aShcRofT???.

Feeling much better about my capacity to produce things.

Sometimes you get so caught up in trying to produce what you think other people will like while in reality your probably best off just doing what your moved by and attracted to. As someone smarter than me once said "try to appeal to everybody and you'll appeal to nobody"

What I'm trying to say is, I'm attracted to kittens.

Tuesday, September 16, 2008

Can you say bad to the bone?

Chase Jarvis is the man and he re-convinces me of this every-time he posts a new video of his exploits.